360° Photography

360° photography is a valuable online sales component, enabling your customers to view your product from all angles.

Sales of many products can benefit from the ability that 360° files have to represent the shape of objects. It is particularly suited to products that can be seen from many directions in normal life, such as fashion items or jewellery.

360° photography can help your customers to engage with your product, by providing the closest online sales environment to an in-shop experience. In a world that’s moving increasingly online, this can be an effective way to influence sales conversion rates and customer retention.

A series of photographs is taken using a turntable. All images are then put together to simulate a rotating product. This rotation can be automatic, or can be controlled by the viewer. This is sometimes referred to as non-interactive, or interactive, spin photography.

The 360° viewable output can be embedded in a website, like the example below, integrated with an e-commerce application, or exported as a GIF.

Contact me if you would like discuss this photography further. This is a relatively new addition to my studio work, and it opens up options that I am continually exploring.